SEO Strategy by Kevin Klimack

Building a Strong SEO Strategy

All the services offered use white-hat SEO building techniques. I will never use or promote methods which are seen as shady or unethical by the search engines or use short-cuts to try to get short term results.

My strategies all are designed to give your business long-lasting, quality organic results. In the end, I want your online presence to be stronger than your biggest competitor at all times. 

What is a Full SEO Strategy?

A proper SEO Strategy include Keyword building, Technical SEO, On-Site Optimization, Off-site Optimization, Content Building, and Local SEO.

My job is to research you and your competitors to see where the best opportunities are to get more people to your website.

Online Presence

Your online or web presence is how easily your business is found on the internet. If people cannot find you online then you need to build a stronger online presence. Not every business works the same which means that every online presence is different. I look at which areas are working and which are a waste of your precious time and resources. This is a large part of a strong Search Engine Optimization strategy.

Keyword Data Analysis

I can help your website rank for the most crucial keywords and also long-tail keywords which may be less used but get people to your website.

A proper keyword strategy can signifgantly raise the amount of visitors which land on your website. Focusing entirley on just the most used keywords can be a mistake which costs you sales and leads. The goal is to optimize for every useful keyword.

Plus I react to the keywords & search phrases that bring visitors to your website through organic search & paid search to raise their focus and build better results.

Technical SEO

Technical SEO is making sure that search engines can read your website, explore your website, and are able to determine which information is important. Your website needs to be easy to crawl and index, while being mobile-fiendly at the fastest speed possible.

I ensure the search engines find every important page on your website so ranking can begin.

From there it is important to let the search engines know which information is reflective of the message you want people to focus on. Google believes in good content so it is important to let them know you are living up to their standards while letting them know you are an authority.

I believe heavily in great content that is easy to crawl and then index.

On-site SEO Optimization

Your website and the content built on it need to have the right keywords in the right places. Optimizing keywords mean placing them in the right places without over-doing it while maintaining a great user experience.

The days of stuffing a bunch of keywords on a page are over. Your content needs to be presented in a way that the reader has a great user-experience but also displays your keywords properly.

On top of this your also need to present the same information in your META information... this is where Google and the others decide how to build your listing. The META information helps us influence how your page will appear in the SERP on their website.

Off-Site Authority Building

You need others to see you as an authority in your field. Your rankings will be higher and people will want to work with you.

Backlinks are an essential part of any SEO profile. These backlinks will show that your website has authority with other players in your niche or industry. The first step is build quality content which people would want to link to. The next step is getting them to link to you!

There are several ways to accomplish this goal but it does differ based on the niche. I will analyze the best strategy to raise your authority and then implement it.

Content Building

Have you ever heard the saying Content is King? Believe it! The strength of your content will determine how credible users find you and is the back-bone of your online presence. The days of pumping out generic blog posts are over... you need quality content.

Content can come in different forms such as pages, blog bosts, social media, images, and videos. All of these need to be optimized so your website gets the best value possible.

Your overall rankings can depend on each of the different content.

For example, search engines can't tell a picture is a beagle dog unless we describe what the picture is. The image below is of a beagle with a Detroit Lions football. In the code of the image there is tags describing it as "A beagle with a Detroit Lions football".

A beagle with a Detroit Lions football

This is the code for the image...

Code example

If you search "Beagle with a Detroit Lions football" on Google you should see the image in the rankings.

The Long-term Strategy

SEO doesn't stop and it takes time. You do not see Page 1 results over night. There are many gurus and websites which promise instant results... these can severly hurt your website (Once you have been delisted from Google it is a very long road back). The truth is it can take more than a year to reach the top depending on how competitive the keywords are. We are building a foundation while your competition fights us. The key is to continuously build a strong SEO strategy while constantly analyzing what can makes you stronger.

Google is the top search engine in the world. This means we must constantly adjust as they put out updates to their algorithm. In 2020 alone Google had 12 major updates.